Tuesday, 30 November 2010

Splendid New Woman's Paper


The National Library of Australia has kindly digitised and made available online the first 50 years of the Australian Women's Weekly magazine, from the first issue on 10 June 1933, to 15 December 1982 when the magazine changed to a monthly.

In the first issue, the cover of which is shown above, they set out the aims and ideals of the new magazine:
"Australian women meet in this first issue of The Australian Women's Weekly a brilliantly conceived journal dedicated completely to their interests.

The ideals behind The Australian Women's Weekly, which will give a degree of service and interest to Australian women never yet paralleled in this country, are these:--

(1) To cover adequately and in full detail every field of work, play, or interest for women - especially where women have something at stake.

(2) To create interests for women

3) To interpret local and foreign events from the point of view of women

(4) To be of practical help, by service and guidance, to women in domestic, social, and business life. Women will be helped with home worries, personal worries, social and dress difficulties. They will be told where to find such help as cannot be given through a newspaper

(5)To be of interest and fascination to all women. It will be full of news - women's news. It will be full of features - real women's features. Dress, health, sport, hobbies, decoration, cooking, every field where women are and where their eyes turn, will be covered for them by brilliant specialists who understand their work. There will be free patterns from the world's best designers in line with as well as in anticipation of, every fashion. Each week it will contain the cream of the world's fiction by highly-paid authors, and special feature articles by men and women of distinction

(6) To be a treasure-store to which every woman, stay-at-home, gad-about, intellectual, or just nice-average, will turn for everything she wants.

Australian women and their interests have never been given the attention that has become a tradition with brilliant overseas journals. The Australian Women's Weekly will have equal breadth of scope, outlook, and imaginative appeal to these carefully planned productions."

Fine sentiments indeed! The first issue contained articles about social rights for women, the decline in the standards of taxis in Sydney, careers for women, housewives protesting about the price of butter, and the question of whether it is proper to indulge in dancing and card games if the funds raised are for the church. There is also short fiction, the latest films and fashion, as well as recipes and an advice column.



Look at these gorgeous line drawings for the latest fashions from Paris! On the left is a grey pinstriped coat with toggle fastenings and matching skirt from Schiaparelli; in the middle is a beige cape and skirt with a beige and brown printed blouse, and a belt made from wooden beads; on the right, a cardigan suit of navy Angora wool with a scarf, hat and gloves of a rough navy silk printed with white spots.


I love these very Art Deco style drawing for accessories, look at that wonderful slender hand!

The magazines are a complete treasure-trove of articles, advice, and advertisments. I will of course be picking out my favourite fashion illustrations and beauty advice from the 30s, 40s and 50s for your reading pleasure, but do go to Trove and have a look for yourself.

Thursday, 25 November 2010

Beauty Alphabet - G


It's Thursday, so time for the next installment of the Beauty Alphabet, direct to you from The Argus 26 October 1950.

"G" is for Glamour, Grooming

"Of these two words, "Grooming" is the one to be emphasised. A "glammagal" get that way only if she builds up on a basis of exquisite cleanliness, meticulous attention to detail, disciplined care of her clothes and her person.

A well-groomed woman turns heads in the street, but even a flawless face will not retrieve the effect of run-down heels or a tired-looking blouse.

Exquisite grooming can be achieved at little cost to the purse, but the expenditure in care and thought must be constant.

Train yourself to save one night a week for beauty checkups - hair, nails, a beauty mask treatment.

Set aside one whole morning a week to go through your wardrobe and freshen each outfit.

Regular care will give you the gleaming hair, the soft-as-silk skin, the indefinable something that is the basis of glamour.

Its exciting quality is added to by the skillful use of makeup, the exchange of conservative accessories for dramatic ones.

And remember, don't try to be glamourous on the beach or at the office. After dusk is the time for that spectacular costume jewellery, the deeper touch of eye-shadow, the tantalising sophisticated perfume...and after dusk, how enticing they all can be!"

Tuesday, 23 November 2010

My First Award


I've been on holidays, but while I was away, Vintage Belle chose me for the One Lovely Blog Award! I'm very flattered, and the nice thing is, I get to choose some blogs I would like to give the award to.

The conditions of the award are:

1. Accept the award, and post it on your blog along with a link to the person who awarded it to you.

2. Choose 15 other bloggers who you have recently discovered to give the award to.

3. Leave a post for those bloggers to let them know you have chosen them.

The blogs I have chosen (I was lazy and just chose 12) are (in no particular order):


They are mostly vintage/sewing blogs, although there are a couple of other suprises!

Thursday, 4 November 2010

Beauty Alphabet - F


It's time for the Beauty Alphabet again! The lovely feet and legs above are from an article in Life magazine from 27 September 1943, showing exercises used by the Women's Army Corps to keep their feet in tip top shape.

"F" is for Feet (make them your friends)

"F" is for Feet - and the most important edition to the Beauty Alphabet, for the state of your feet is immediately reflected in your face.

Keep your feet healthy, and they'll be your friends, not enemies, that bring lines and drooping lips.

We often neglect our feet and then complain because they give us trouble. You might get by with an ill-fitting pair of gloves or hat but NOT ill-fitting shoes.

If you are at all doubtful of the fit of your new shoes - do not buy them.

Tight fitting stockings and shoes encourage perspiration, so let the air circulate around your toes as often as possible.
  • After your daily bath rub your feet with eau-de-cologne, which will close the pores. Then dust liberally with powder, and always wear clean stockings. Stockings last longer too, when rinsed after every wear.
  • Toe nails should be cut straight across, and cut very short.
  • Hard skin under your feet will disappear if you use a pumice stone while you are having a bath. Rub always with a circular motion.
Fix those corns

Corns are unsightly as well as painful and frequently cause frayed tempers and wrinkles on the forehead.

There are lots of preparations on the market which are "guaranteed" to cure corns, but if your corn is very obstinate you would be wise to seek the advice of a qualified chiropodist.

If your corn is not very deep seated, it can be cured by a nightly application of castor oil. This softens the centre of the corn which can then be removed after the feet have been soaking in hot water for 20 minutes.

If you are treating a corn and continue to wear the shoes which caused the corn, the treatment will be quite ineffective.

If you go stockingless during the summer, wear cotton "footies" as these both absorb the perspiration and protect your feet from harsh leather surfaces. Your toes and feet will be in evidence during the summer months - so begin now to give them extra care."

Do people get corns these days? I had to look them up on Wikipedia to find out exactly what they are, turns out they are an inverted callus, poking into the foot rather than out from it. Yikes, sounds very painful. Perhaps they, along with bunions, were more common during the 40s and 50s when people had fewer pairs of shoes, perhaps ill-fitting ones, and were on their feet more of the day.